[The media and organ donations: the production of donating subjects].

This is a qualitative study with an exploratory approach, situated in the field of cultural studies, using the tool proposed by Michel Foucault for textual analysis. It aims at analyzing how discourses transmitted by the media affect subjects and institute them as organ donors. The analysis corpus was made up of articles from the Folha de São Paulo newspaper, which is considered to be the most influential in the country. These articles contain discourses that were analyzed and represent the way organ donors are recruited. The newspaper discourses are seen as culture artifacts that produce truth and influence subjects, determining possible actions that may be performed so that more transplants take place.